Privacy policy

This policy explains what information Maven collects when you visit our website (the home page, pricing, Get started, sign-up, sign-in and these legal pages), why we collect it, and the choices you have. It does not cover the content of the Maven workspace your company uses after you sign in; your employer controls that data and is responsible for it.

The short version

• We do not sell your data, and we do not share it with other companies for their own marketing.
• We collect information about how visitors use our website, such as approximate location, browser and device, and we use it to understand our audience, make marketing decisions and improve Maven.
• Google Analytics runs only if you click Accept on our cookie banner.
• We never record what you type into forms, and we never use session recording or replay.

Information we collect when you visit

Our own server records visit statistics for every visitor:

• Pages and activity: which page you viewed, how long it was visible, how far you scrolled (25%, 50%, 75%, 90%), which buttons and links you clicked (by their visible label), and links you followed to other sites.
• Forms: that you started or submitted the sign-up or sign-in form, and which step you reached. Never what you typed.
• How you found us: the website or campaign that sent you, such as a search engine or newsletter link, but not the full address or your search terms.
• Location: your approximate location (country, region and city), worked out from your IP address on our own server.
• Browser and device: device type, browser, operating system, screen size and language.

How we use this information

• to understand who visits Maven, where they come from and which pages interest them;
• to make marketing decisions, such as which regions, channels and campaigns to focus on and how to describe Maven;
• to improve our website, our sign-up process and the Maven product;
• to keep the website secure and working, for example to spot abuse or errors.

We do this because we have a legitimate interest in understanding and growing our business. Where the law requires your consent, as it does for Google Analytics cookies, we ask for it first.

How we protect it

• Your IP address is never stored. It is used in memory only, to count unique visits for one day and to look up your approximate location in a database on our own server. It is never sent to anyone else.
• No cookies, and nothing stored in your browser for our own visit statistics.
• The daily visitor count uses a random key that is replaced every day, so visits on different days can’t be linked to each other or to you.
• Visit statistics are kept for up to 400 days and then deleted. We don’t record website visit statistics once you are signed in.
• We never use session recording or replay, and never record what you type.

Google Analytics, only if you accept

On the home and pricing pages we ask whether you accept analytics cookies. If you click Accept, those pages load Google Analytics (and Google Tag Manager, if we use it). Google then receives your IP address, sets analytics cookies, and collects the kinds of information Google Analytics normally collects, including:

• pages viewed, time on page, scrolling, clicks and other interactions;
• approximate location (country, region and city);
• browser, operating system, device type, screen size and language;
• how you reached our website, such as the referring site or campaign;
• an identifier stored in a cookie, so Google can recognise repeat visits from the same browser.

We use these reports to measure visits and make marketing decisions. Advertising features stay switched off: we do not use Google Analytics data for ad personalisation or remarketing.

If you click Reject, or make no choice, nothing is loaded from Google. If your browser sends the Global Privacy Control signal, we treat it as a rejection. Your choice is remembered in your browser for 180 days, and you can change it at any time with Cookie settings at the bottom of the home and pricing pages. Google processes this data under its own terms and privacy policy, and may transfer it outside your country.

Accounts and sign-in

When you create a workspace or sign in, we process your name, email address, password (stored only as a secure hash), company details and, if you use them, two-step verification codes and Google sign-in. If you choose Continue with Google, Google tells us your name and verified email address; we use them only to sign you in. To protect accounts we record sign-in times and approximate sign-in locations.

Inside the Maven workspace

When your company uses Maven, we measure how much time the company as a whole spends in each part of the app (for example Tasks or POS Hub), to improve the product and plan capacity. We keep company totals only, never which person did what, what anyone types, or any company data, and we delete these totals after 90 days. Your company’s administrator can switch this off in Company settings, which also deletes what was collected.

Demo requests

If you request a Maven demo, we collect your name, company and business email to follow up on that request. These details are stored privately for authorised Maven staff. Submitting the form does not enrol you in a marketing mailing list.

Who we share data with

We do not sell personal data. We share it only with service providers that help us run Maven, such as our hosting, database and payment providers, and Google when you accept analytics cookies or use Google sign-in, and only as needed to provide those services. We may also disclose information when the law requires it.

Your rights

Depending on where you live, you may have the right to access, correct or delete your personal data, to object to how we use it, and to withdraw consent. Because the visit statistics we keep ourselves are anonymous, we cannot find or delete one person’s visits. For your account, or for data Google holds about your visits, contact Maven support.

Location information

Approximate locations are looked up on our own server with the free DB-IP database (IP geolocation by DB-IP, licensed under CC BY 4.0).

Changes to this policy

We are always improving Maven and how we measure our website, so we may update this policy. When we make important changes we will update the date below. Please also read our Terms and conditions.

Last updated: 15 November 2026.